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wagfield

Last reviewed 10 October 2026

Privacy notice

wagfield is booking software for UK dog walking fields, run by a sole trader in the United Kingdom. This page says what personal data we hold, why, who receives it, how long it is kept and how to get it changed or deleted.

If you own a field

wagfield is the data controller. We hold your name, email address, mobile number and password, the details of your field, and your subscription, SMS credit purchases and invoices. Stripe tells us whether your payment setup is complete, and nothing else about it.

We use it to run the service you signed up for, which is performance of a contract — we cannot give you an account without it. Keeping your invoices is a legal obligation. Counting failed sign-ins against an email address and IP address, and checking a sign-up for robots, is our legitimate interest in a service that cannot be trivially abused.

If you left an email address to be told when signups open, we use it to write to you once, on the basis of our legitimate interest in telling people who asked.

If you booked a walk

The field owner is the data controller and wagfield is their processor: you are buying from them, and we hold your details on their instruction. That is the name, email address and mobile number you gave, what you booked and paid, any notes about your dog, any waiting list you joined and any Pass you hold. It is used to run your bookings and send the messages they need, and never to advertise to you.

Who receives it

Only the companies that run the service for us: database and site hosting, payments, email and text message delivery, the robot check on the sign-up form, and the map on a field's page. Card details are typed into Stripe and never reach us. Ask and we will name every one of them. We sell nothing, and share nothing else unless the law requires it.

Some of those companies are in the United States. Those transfers are covered by the standard contractual clauses with the UK addendum, and you can ask us for a copy. The database itself is in London.

How long we keep it

Accounts, fields, bookings and customer details
Held while the field owner’s account is open, and deleted within 30 days of it closing.
Billing records
Six years after the tax year they belong to, because HMRC requires it.
Waiting-list entries
Cleared once the date they watch has passed.
Sign-in links and failed sign-in counts
Links expire within 14 days. Counts are cleared within days.
“Tell me when it opens”
Deleted once we have written to you and you have decided, and in any case within twelve months.

Your rights

You can ask for a copy of what we hold, in a form you can take elsewhere, and ask us to correct it, delete it, limit what we do with it, or object to it. If you booked a walk, ask the field owner first — they are the controller — and write to us if you cannot reach them.

Email hello@wagfield.co.uk. You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator.